Web Design
The web design of the Y Pawtucket should be visually captivating from the home page on. With the addition of real life photography from the center along with key graphic components, we can take the web platform to the next level that is modern, fresh, informative, and dynamic. More attention to charitable contributions through pop up messaging will also play a key part in the web platform’s evolution.
Email Marketing
Through the use of direct email marketing we will convey important and relevant information to the subscriber base. In addition, we will create an automated welcome series to be sent when new subscribers are added and automated email journeys for programs and activities offered at the Y. Secondary marketing aspect will be financial giving to help support the Y within the local communities and business organizations. We will analyze click behavior and send emails to segmented groups for maximum effectiveness and efficiency. We will grow subscriber base through marketing efforts including signage in lobby, pop up subscriber on web site and additional placement of subscription on web site.
Blog Structure
The blog should be thought of as a press release of visual information and written content relevant to the mission of the organization. The blog is the foundation for new information and serves as the digital hub. We will move forward with the thought that our blog is a magazine filled with photos, videos and written content that tell the story of the Y. This approach to blogging is loved by google so SEO and search relevancy begins with your website first, then the blog and then everything else. Efforts such as these will help us stand out among peers and competitors.
