Email Marketing Strategy for Capeway Cannabis
Objective: To create a dynamic email strategy designed to welcome new customers and to appeal to existing subscriber base. Primary objective is conversion both in on-line and in-store sales.
Welcome E-Mail Series: Upon email capture customer will enter Welcome email series that will include the following
General Welcome Email with the vibe of the company
The consumer will then be entered into the general email pool which will receive a daily email under the following themes. Content will include updates, new products and top sellers. Below are examples of email subject lines for a weekly email campaign.
Munch it up Mondays. Experience delicious, organic edibles from Coast 🍊🥭🍉
Twist a fatty Tuesday. Kick your teeth in with Ebony and Ivory flower 40.44% THC, WOAH! 🤍🖤
Wax on, Wax off Wednesdays. Try dabbing Peanut Butter Breath! 🥜
Vape it up Thursday. Try a puff of Sunset Sherbet from Coast! 🌅
Friday deals of the week. Wide selection of $10 pre-rolls. Stock up today!
Running Errands? Stop in to stock up the Cannabis pantry. 🏃🏻♀️
Sunday Funday! Experience Nature’s Heritage with an in-store pop-up. 🌳
Campaign Investment
Campaign Platform Elements Set Up $750
Daily email at 115 per email to be sent
$805.00 for seven day per week
First year expectations:
In the course of a year I would expect that we could grow the email marketing list to 15k. From that size list, based on previous experience, I would expect attributable sales to email to be in the 500-600k range. Marketing investment for the year would be roughly 42K, making for an incredibly profitable ROI.