Marketing Outline and Proposal for Quality Stair Treads

As your marketing director it would be my primary goal to establish a comprehensive marketing plan that leverages the brand to increase sales across the B2B and B2C business channels.

Web Site:

With the addition of strong imagery, clear messaging, product representation and calls to action, I believe that we can enhance the user experience and capture more sales in the process. In addition, SEO can be greatly enhanced with the addition of search related content, phrases and tags.

Email Marketing:

  • Capture on the site will trigger an automated email that welcomes the consumer to the brand.

  • Direct e-mails to subscriber base will focus on production and installation photos of product.

  • Secondary emails will be sent to consumers based on click behavior

  • Abandoned Cart email will be sent to those who add to cart but do not complete purchase

  • Thank you email sent to customer seven days after purchase

  • Follow Up Email after 30 Days from purchase

Blog:

Through the use of a blog we will be able to tell the story of Quality Stair Treads. From raw lumber, to production, to the finished installation, blog stories, images and videos will be added to the site on an ongoing basis. Not only does this provide updated information on the company, it also provides relevant search information that will increase site visibility.

Social Media:

Through the use of Facebook, Instagram, Twitter, LinkedIn and Tik Tock, we will tell the story of Quality Stair Treads through images and videos that convey our quality product. Through response and engagement we will convey brand messaging all across social media platforms.

B2B Marketing:

Printed holiday catalogue and message to be sent to all of the stores that carry your product. This printed impression will be one of the most powerful tools to boost relationships with your retail sales partners.

Event Marketing:

Brand Exposure through events can be a powerful way to boost sales. Through the design of a stunning event space and marketing details that coordinate and boost our messaging, I feel that we could make some powerful relationships and sales on both the regional and national level.

Print Marketing:

A showcase brochure along with a Thank you note and an offer of a discount on their next purchase will be included in each shipment.