Draft Digital Marketing Strategy for

To establish brand identity, sales attributes and market of entire product range. To leverage those assets through both standard and strategic digital marketing practices resulting in revenue growth in each of ThinkLite’s Sales Silos, Lite, Air, Grow and Bud.

1. Establish brand silo and associated product groupings for Lite, Air, Grow and Bud.

2. Establish Brand Messaging for Lite, Air, Grow and Bud.

3. Establish Brand Visuals for Lite, Air, Grow and Bud.

4. Market research on competitor strategy.

5. Digital catalogue all existing imagery and photography for creative use

6. Creation of a suite of new branded imagery for use across each digital arm of the campaign.

7. Creation and organization of digital e-mail lists.

8. Creation and or organization of social media channel and messaging

9. Creation of PR E-Mail List highlighting the company for print and blog leveraging.

10. Creation of automated email strategy to existing customer base for cross sell opportunities.

11. Review of data for web traffic and bounce rate.

12. Redesign of web site to clearly showcase each division of the company and to create marketing funnels that will generate leads and act as an information center to sales force. Clearly showcase product. Clearly outline features and benefits. Clear call to action. Capture. Retargeting efforts through e-mail.

13. Addition of Call to Action and E-Mail capture to platform.

14. Introduction of Welcome series e-mails showcasing the company.

15. Introduction of secondary e-mail series that are sent based on click behavior.

16. Review and Audit of Search Engine Optimization.

17. Review and Audit of image title and tag.

18. Collaboration with Sales team to establish marketing support for each step of the sales process. Creation of the internal sales funnel. What is the current sales process and cycle?

19. Introduction of chat to web platforms as a means of lead creation.

20. Review of on-line sales platform.

21. Abandoned cart strategy.

22. Monthly creation of blog content that is search driven.

23. Review of Adwords for search relevancy.

24. Use Google Adwords to create promotional campaign.

25. Market Research on Brand introduction to event marketing.

26. Review and Budget creation for high end video marketing pieces (would like to see video backgrounds as openings to each of the four divisions).

27. Review and Budget for photography.

28. Creation of three levels of printed material to be used in the sales process. Thank you notes, Glossy Post Cards and a folder highlighting Lite, Air and Grow.

29. Review of post sale marketing strategy and communication efforts.

30. Creation of post sale campaign that thanks customer, educates and cross sells.

31. Review of shipped item cross sell with printed material of cross sell included in the shipping.