I am known for a lot of things I guess. I am not one thing, never have been, probably never will be. Many of you do not know that I work on many different levels of digital media. I have long used these methods in the production of my events, weddings and even interior design. While I spend a lot of my time with individual clients, I do work with a lot of companies on their business planning and corporate image.
Pulling together the idea of a company's public image is more difficult today than it ever has been. The reality is that it probably will get more difficult before it becomes any easier. Not only do you need to think about your physical business presence, but you also have to pay attention to your digital business presence. What does your web site look like, do you have facebook? Do you know how to use it along with twitter to engage your fan base to follow your business story.Today more than ever a fresh digital business face is the key to success. I can almost bet that before a customer hires you, they are going to look at your web site. What do they see when they get there, a project from 1983? OR the freshest and hottest content from your business. People want to learn what it is that you do, how do you do it and what services and products you offer. Through the use of blogs you are able to not only tell the ongoing story to your business but you also provide a wonderful perspective of your business to your potential customers and clients.
As a company I am proud to have developed and distributed my brand to a broad audience. I am even more pleased that as we continue to evolve as a company, we can offer these digital public relation services, not only to individuals but companies as well.
I have long worked with my friends at Kitchen and Bath Details. They too know that they key to any business, especially a design oriented business, needs a digital showroom to compete and enhance any physical presence that the business may maintain. Of course, they have an incredible showroom located in Mattapoisett, you should visit it, amazingly good taste. But we are talking digital here. With the latest launch of their web site, I have included not only a fresh take on their logo and color, but have also added more social media outlets and better exposure through out the site of the blog stories that they write on kitchen and bath design. Behind the scenes we have further maximized brand exposure through an e:mail marketing campaign, search engine optimization and further coordination of social media outlets. A freshen up would not be complete without some new stationery to send out thanks to clients and colleuges but also some fun branded products to add just a bit of brand enhancement to their business.
Of course when it comes to public relations, a business can not forget physical advertising. We will be sure to coordinate a physical mailing to clients that ties in with the new and updated look of this fantastic company.
Of course the work never seems to stop. Owning a digital house can be like owning a physical one. There is always a list of things that need to be updated, deleted and distributed through the wonderful world of the web. Off to change the main landing page of their site. THEN on to the addition of static HTML code. Don't ask, but it will look pretty.Thank you Kitchen and Bath Details for working with me over the years to bring your on:line presense to life. It has been a joy, just like our friendship.
Put the power of CMP Digital Public Relations to work for you.
What does YOUR business look like?
