Email Retargeting Strategy

Many companies have trouble keeping up with sending an email a week let alone a primary and secondary email series that is designed on click behavior. You might ask, what does that mean? It basically means a primary email is sent out with lifestyle and product showcases and among the content many links.

Those who click a particular link are then sent specific marketing information based on their click. This secondary round of email marketing helps expose your brand’s specific product offerings to exactly those who are interested leading to dramatically increased sales.

It is this tailored approach to an email retargeting strategy that will lead to your brand’s success.

We know that it is a lot of work to create email campaigns that produce results. That is why we as a team are committed to offering you big agency services at small boutique agency prices. Email is the best marketing investment that you can make today. Let us show you how we can be your Canna Marketing Partner.

Tracking Opens and Clicks | Cannabis Email Marketing Strategies

One of the important marketing aspects of email marketing is having the ability to track opens and clicks. This important information allows you to group subscribers by interest. Subsequent marketing information is then tailored specifically to that interest. This will result in high open and click rates and most importantly increased sales as a result of your segmented campaign. 

We have a ton of experience working with Cannabis brands just like yours. Our goal is to create both direct and automated email campaigns that are designed to captivate, capture and most importantly convert.

Take a moment to review my portfolio of work and actual case studies by clicking the button below. 

Fire up your 420 dispensary sales with welcome messaging.

Rake in 420 sales all month long! 🤑

Christmas for the Cannabis industry is right around the corner. Now is the time to think about implementing an email strategy to capture sales in what is sure to be an already busy month.

Think about a welcome email series to introduce new subscribers to your brand. With this strategy several emails are sent out over the course of a few days. Within these emails the Cannabis lifestyle, products and promotions are all highlighted.

Welcome series emails with our clients are opened at an average rate of 44%. In addition, welcome series emails generate tens of thousands of dollars in dispensary revenue.

Stop spinning your wheels with marketing that does not produce results. Instead, implement a strategy that will produce strong revenue and an even stronger ROI.

We are a boutique marketing agency specializing in creative, direct and automated marketing strategies for the Cannabis industry. Our successful strategies have produced millions of dollars in revenue for our clients.

Let us do the same for your dispensary. Take a moment to visit our website to see actual case studies and the work that we do. Let us be your Cannabis Marketing Partner.

420 is coming. What are your dispensary's plans to market to success?

420 is the biggest day of the year in the Cannabis industry. Each year potheads from all over the world celebrate this holiday by lighting up, popping gummies and pulling on their favorite vapes. Billions of dollars in Cannabis products will be sold.

Will your dispensary come to mind when your consumer is looking to stock their stash?

While there are many options to market your dispensary brand, none is more powerful than email. This marketing option remains the most viable option to reaching your consumer and understanding what they are doing as they start a click journey and click to sale completion.

In addition, the analytics that are provided allow you a unique insight into consumer behavior. Having the ability to segment or tag buying groups allows you to further tailor your marketing material to exactly what your consumer is looking for.

Here are a five ideas to make your 420 email strategy a success!

1. Use catchy headlines and emojis to stand out in your consumer’s inbox. Celebrate 420 all month long with unbelievable deals and new product drops. 🎉

2. Use preview line of the email to further amplify product offerings.Get your zen puff on with Buddha’s Breath! 🙏🏼 One ounce just $299

3. Use lifestyle images in addition to product images to appeal to Cannabis consumers.

4. Create content that is from the voice of the dispensary. Keep your consumer up to date with daily happenings from the dispensary. Don’t be afraid to have a little fun. Remember this is pot, people.

5. Create a segment of engaged consumers and don’t be afraid to send them a few additional, specific emails through out the course of your 420 marketing plan. If you are a pre-roll smoker, you will love getting an email about new pre-roll offerings.

There is still time to craft an email marketing strategy that will produce unbelievable results. We here at Canna Marketing Partner are ready, with our keyboards at hand, ready to go to work for you. Please take a moment to review my portfolio of work at www.CannaMarketingPartner.com Please feel free to text me at 508-789-3787.