This holiday season take your sales to the next level with digital marketing strategies that make an impact, and most importantly create a conversion from a starting click!

The holiday season begins the second week of November leading into Thanksgiving. This is a perfect time to create seasonal marketing campaigns that captivate a consumer and compels them down a path to purchase. Consider your entire portfolio of digital distribution and how you can make a coordinated impact on your consumer.

Begin with your web site. Your home page is often the first thing that consumers see when they are searching for you. This is a perfect opportunity to creatively set the holiday tone and get your viewer in the mood to click and buy. Deck the halls with strong imagery and creative content. Feature top sellers and holiday gift ideas. Showcase charitable endeavors. You have an opportunity to make a splash by focusing on Black Friday, Small Business Saturday, and Cyber Monday by highlighting these big sales days in the holiday shopping cycle.

Next, create a compelling series of emails that are designed to showcase your product offerings as a holiday catalogue. This email should have the same visual and creative appeal as the home page of the web site. This email can be sent out several times through out the holiday season. As part of a creative email campaign that really converts includes emails that are designed on primary click behavior. For example, 300 people click XYZ product from the showcase email. Secondary email would focus on that product singularly in the next send. There should also be a focus in each of the emails sent from this campaign to showcase social media channels.

From there, content should be created for distribution among the various social media channels. Video showcase of seasonal product offerings are often the most viewed and engaged social media content that exists today. A fun and funny video on Tik Tock of serious product can often have far more impact than a boring status update on Facebook. Also using LIVE features to do old school QVC style of selling is taking off! Take advantage of this by creating content that is funny, interesting, and makes the consumer want to buy your products.

As the holiday shopping season becomes more and more digital take advantage of those eyes on your website, blog and social media channels by giving them a show. Delight the consumer and they will return to shop again on your site.