New York Times Pop Up Boutique
New York Times Pop Up Boutique

The process of moving our New York Times marketing enviorment from city to city involved a ton of logisitcs, which I was happy to have agency support of. Once our crates were received in a city the set would begin again.

Here you see a classic pop up boutique presented at The Architectural Digest Home show in New York City.

New York Times Branded Merchandise
New York Times Branded Merchandise

Through creative direction, I was able to layer The New York Times experience to the smallest of details in a marketing activation.

NewYorkTimesDigital3.jpg
New York Times National Creative Director
New York Times National Creative Director

Over the past year, I have had the pleasure of working as the national creative director for The New York Times. It has been a pleasure to not only develop the brand in a creative way, but to also see the huge transition from traditional printed media into digital and technology based applications.

All of the graphic, design and creative work you see presented was done by Chad Michael Peters through an agency relationship with The New York Times.

basket2.jpg
ADHDS_Entrance.jpg
New York Times Floral T
New York Times Floral T

This image was created by CMP for The New York Times and was used in creative development of branded merchandise. The image started with a hand drawn floral image which was then manipulated through the adobe creative suite, it appears here in three different color ways.

Basket1.jpg
Print and Digital Marketing
Print and Digital Marketing

Part of the creative process of marketing The New York Times takes into consideration of the printed roots of the Newspaper. However The New York Times today is poised to be a tech and information powerhouse with their current digital strategy.

flowershow4_edited-1.jpg
New York Times Floral T
New York Times Floral T

This image was created by CMP for The New York Times and was used in creative development of branded merchandise. The image started with a hand drawn floral image which was then manipulated through the adobe creative suite, it appears here in three different color ways.

Bannerstandconcept.jpg
New York Times Marketing Space
New York Times Marketing Space

This conceptual and creative design was the begining of the design, planning and production of the custom space. This hand drawn concept board served as a basis for the look, "Hamptons Front Porch".

TopiaryNYTIMES.jpg
New York Times Floral T
New York Times Floral T

This image was created by CMP for The New York Times and was used in creative development of branded merchandise. The image started with a hand drawn floral image which was then manipulated through the adobe creative suite, it appears here in three different color ways.

Hamptons Summer NYT Marketing Space
Hamptons Summer NYT Marketing Space

The finished space presented indoors at both the Rhode Island and The Boston Flower shows. In addition, this creative marketing space was shown at many outdoor art based NYT sponsored events across the country over the course of 2013.

basket4.jpg
Creative Marketing on the go
Creative Marketing on the go

Through creative and sales direction, I was able to tour the country and to present The New York Times brand in over thirty cities at major conferences like South By Southwest, Consumer Electronics Show and Mac World in San Francisco. (This is a view from my hotel room, awesome huh?)

New York Times Branded Merchandise
New York Times Branded Merchandise

Through creative direction, I was able to layer the smallest of brand details into the marketing activation.

basket3.jpg