The world of digital marketing continues to grow and expand every second. There are so many tools that can be used to create an effective digital marketing campaign that produces results. It is weird, with all of these new tools within the market place, email still remains one of the most viable and economic ways that you can target your audience, smartly engage them based on click behavior and segmentation and then send them graphic rich emails with calls to action. This strategy produces results.
Some of the most effective strategies would include setting up capture mechanisms across your digital platforms. Once captured, an automated series of e-mails would be triggered to introduce new consumers to your brand. From there, the world is our oyster. We can create custom campaigns based on a huge variety of triggers. Think of how cool it would be to send an email to a customer featuring a product that they had just looked at on your web site. Then three days later or so, automatically send another e-mail with a discount code to purchase the product that they had looked at on your web site. This stuff works and you should be doing it for your business.
Contact me to discuss the various platforms that can be used to create effective e-mail marketing strategies.